Yuka is a well-liked well being app that permits customers to scan the barcodes of meals gadgets to rapidly see a well being rating primarily based on components, sugar, saturated fats, and fiber. It additionally scans beauty merchandise, highlighting any dangerous substances like endocrine disruptors, carcinogens, allergens, and irritants. Yuka then recommends more healthy choices, serving to shoppers make extra educated and aware choices.
Since its introduction in France in 2017, Yuka has revealed vital points with main firms concerning dangerous substances that many shoppers are unaware they’re consuming. For instance, French grocery store chain Intermarché modified 900 recipes and eliminated 140 components on account of stress from shoppers and Yuka customers.
Now, the corporate is increasing its mission by introducing a brand new characteristic that gives customers with a direct strategy to contact manufacturers utilizing these problematic substances.
Launched right now, the brand new “Name-out the Model” button permits customers to problem corporations straight. When a person scans a product that seems to be marked with Yuka’s purple label — which signifies well being considerations — they are going to see an choice to e-mail the product’s producer, pushing them to rethink the usage of dangerous components. Yuka offers a default message however permits customers to personalize it if they want.
Moreover, customers have the choice to publish a submit on X to advocate for change publicly. The corporate is engaged on including help for different social media platforms, corresponding to Instagram and others.
Emails and social media posts typically lack influence when only some folks take part, however Yuka believes that this characteristic might encourage hundreds, and even tens of millions, of shoppers to take a stand for more healthy merchandise. A research by the Meals Business Affiliation (FMI) and NielsenIQ discovered that 72% of members prioritize clear product data and labeling when selecting which meals manufacturers to help.
This characteristic could also be notably helpful for People, the place meals rules are much less strict than in Europe.
The brand new device is barely out there to premium customers in France and the U.S. The membership ranges from $10 to $50 per 12 months and gives options like offline mode, limitless historical past, and extra. It’ll roll out to extra nations within the coming months.
Yuka is out there to obtain on the App Retailer and Google Play Retailer. The app boasts 1 million paid customers, 700,000 of that are within the U.S. Total, it has over 60 million worldwide customers.
