Tumblr’s experimental GIF feed lastly launches after 10 years

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Illustration: The Verge

Tumbler has lastly launched Tumblr TV as a brand new tab on the prime of its app, the corporate stated right now in a quick set of replace notes noticed by TechCrunch. Tumblr TV first debuted as a GIF-finding characteristic in 2015, however now it contains video content material as nicely.

Screenshot of a person holding a cat in a Tumblr TV video.
Screenshot: Tumblr TV

In keeping with Tumblr, “New customers may have this tab enabled by default within the third place, whereas current customers may have it obtainable within the Dashboard Tabs configuration, if not already enabled.”

If you faucet the Tumblr TV tab, you’ll see a grid of movies and GIFs. When you faucet one, you may like, remark, repost, or share it, and while you’re able to see one thing else, you may swipe as much as transfer on.

In my very transient testing, it’s nonetheless very GIF-heavy regardless of the inclusion of video and a swipe interface much like different short-form video apps.

It may very well be tempting to check Tumblr TV to TikTok, particularly in mild of its latest shutdown, however proper now, it’s extra like scrolling a bunch textual content stuffed with GIFs.



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