Tesla would possibly make its numbers on the sale of its autos, however the automaker has a curious aspect gig: providing head-scratching merchandise. Previous choices have included Tesla-branded bottle openers, tequila, and beer. Now you’ll be able to add sledgehammers to the record.
The corporate has unveiled what it calls the CyberHammer, a novel advertising and marketing system that each harkens again to the revealing of the corporate’s CyberTruck and doubles as a method to enhance flagging gross sales.
Earned. Not given.
CyberHammer now accessible as referral award 📐🔨 pic.twitter.com/uhyPJIYCTw
— Tesla North America (@tesla_na) March 21, 2024
Tesla’s Cybertruck has a particular historical past with regards to sledgehammers. 5 years in the past, when Elon Musk was demonstrating the digital pickup’s energy, he known as up chief designer Franz von Holzhausen onto the stage to take a number of whacks at it with a sledgehammer.
The primary swing appeared to go nice. It bounced off the truck with no dent. What Musk and von Holzhausen didn’t notice, although, was the influence had cracked the bottom of the window. So when von Holzhausen threw a steel ball on the home windows as a continuation of the show, they cracked in a spider-web sample.
To Tesla’s credit score, the corporate is exhibiting a humorousness about all of that, etching the title “Franz” onto every of the CyberHammers.
Earlier than Musk’s fan base rushes to purchase the most recent odd providing, remember that the foundations are a bit totally different this time.
To get one of many 800 CyberHammers, you’ll need to persuade associates to purchase a Tesla by way of the corporate’s referral program.
Tesla house owners have a selected code that lets them earn rewards when somebody buys a car utilizing that code. Usually, these rewards are Tesla merchandise or free Supercharging, however now the CyberHammer is within the combine.
Not surprisingly, the Cyberhammer has already turn out to be a scorching merchandise within the secondary market. Costs on Ebay at the moment vary from $3,900 to $6,000.
