L’Occitane’s take-private squeezes shareholders for a change of scene

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Hardly a day goes by with out a firm that’s listed in a single place pondering the worth it may unlock if solely it have been listed in one other. Oil firms aren’t any strangers to this phenomenon, with TotalEnergies and Shell each eyeing the premium they could take pleasure in within the US.

Hong Kong-listed high-end shopper teams are one other constituency fretting concerning the affect of their chosen venue. A €6.5bn bid for Hong Kong-listed L’Occitane has now given its buyers the prospect to unlock a part of the skincare and wonder group’s listings arbitrage.

It’s not laborious to see why Reinold Geiger, who owns 72 per cent of L’Occitane, is taking a second run on the group. There’s an apparent approach for the Austrian billionaire to make a buck. L’Occitane trades at 15 occasions subsequent 12 months’s earnings; Paris-listed L’Oréal is above 30, based on S&P Capital IQ. Shopping for out minorities, delisting the inventory after which relisting it in Europe or the US may slim that hole.

Not all of L’Occitane’s low cost is expounded to its Hong Kong itemizing. The L’Occitane model itself is trying drained, with its gross sales excluding foreign money fluctuations up 2.6 per cent within the 9 months to the tip of December. The group total managed 25 per cent development, primarily due to Sol de Janeiro, a small however fast-growing model. That offers the entire enterprise a riskier — and fewer priceless — enterprise mannequin than huge multi-brand stables comparable to L’Oréal.

Even so, a change of venue would assist. A Hong Kong itemizing has turned out to be a drag for overseas firms, which are inclined to undergo from a scarcity of analysis protection and are excluded from each native and European indices. In an effort to deal with this, luxurious yachtmaker Ferretti now has a secondary itemizing in Milan. Prada is contemplating an identical transfer.

The fly within the lavender-scented ointment is, in fact, that L’Occitane shareholders are being supplied a mere slice of the spoils. Geiger’s bid solely values the group at 18 occasions subsequent 12 months’s earnings.

It’s not clear that there’s a lot of an alternate. Absent a takeover bid, shifting the corporate’s itemizing, as urged by activist Butler Corridor, could be an uphill battle. That, plus a 30 per cent premium to the undisturbed share value, has been sufficient to persuade virtually 40 per cent of the free float to again the bid.

That’s nonetheless a approach off from the 90 per cent Geiger must squeeze out minorities. However he could have handed out simply sufficient cream to keep away from a stink.

camilla.palladino@ft.com



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