Subway has introduced the launch of its Recent Ahead 2.0 restaurant design, a revamped international picture set to roll out in 2025. The brand new design builds on the unique Recent Ahead idea launched in 2017, aiming to boost the eating expertise, enhance operational effectivity, and help franchisee profitability.
Recent Ahead 2.0 incorporates up to date design components resembling daring wall graphics, localized messaging, upgraded lighting, and hotter wooden tones. These modifications purpose to create a extra inviting environment whereas reflecting the model’s persona. Subway has additionally built-in options to help its rising digital gross sales channels, together with self-serve kiosks, order-ready screens, and kitchen show techniques.
Mike Kehoe, World Chief Growth Officer of Subway, emphasised the strategic significance of the redesign.
“Recent Ahead 2.0 is an thrilling evolution of the design, making certain we proceed to future proof our enterprise and ship on our model guarantees of expertise and comfort for each our friends and franchisees,” he mentioned in an announcement from the corporate.
Since its debut, the unique Recent Ahead design has been carried out in over 20,000 areas worldwide. Subway credit the initiative with resetting model perceptions, boosting gross sales, and energizing franchise groups. Recent Ahead 2.0 seeks to construct on this success by integrating components that align with trendy shopper expectations and technological developments.
Subway reported optimistic reception from testing the up to date design throughout a number of areas. Company indicated the next probability to dine in and return to Subway eating places after experiencing the brand new idea. Franchisees and crew members additionally expressed enthusiasm for the streamlined operations enabled by the design’s digital options.
Recent Ahead 2.0 represents a major step in Subway’s digital transformation journey. The inclusion of kiosks and order-ready screens not solely enhances comfort for patrons but in addition simplifies workflows for restaurant employees. These improvements purpose to fulfill the rising demand for digital and contactless ordering whereas bettering operational effectivity.
“Every restaurant design has represented a major milestone for Subway, main us to the place we’re right now,” Kehoe acknowledged. “Recent Ahead 2.0 stands out as a design with the potential to make the best influence on our friends and franchisees because it brings our advertising and marketing, culinary and digital efforts to the forefront.”
The brand new design will likely be launched regularly, with early adoption in markets such because the U.S., UK, Germany, France, Saudi Arabia, Panama, and Australia.
Picture: Subway
