HMD actually needs us to have extra enjoyable. Earlier this 12 months, it introduced a collaboration with Mattel on an upcoming Barbie flip cellphone. Now, it’s teaming up with Heineken and artistic agency Bodega on one other effort designed to faucet into nostalgia: the Boring Cellphone. There are extra particulars on Heineken’s web site — which you’ll have to be a minimum of 21 to view — however mainly It’s a translucent flip cellphone with no apps, simply good retro vibes that can assist you join with your pals over a chilly one.
The Boring Cellphone is seemingly actual — I do know, I used to be skeptical, too — however it can solely be obtainable by means of giveaways and isn’t occurring sale. It’s a restricted version run and Heineken’s web site signifies 5,000 will probably be made. There’s a 2.8-inch QVGA show on the within, a 1.77-inch show on the skin, a 0.3-megapixel digicam, and a 3.5mm headphone jack. It helps calling and texting by way of 2G, 3G, and 4G, however good luck discovering a functioning 3G community wherever within the US.
Specs are irrelevant, although; the Boring Cellphone is a advertising and marketing stunt and, truthfully, a reasonably enjoyable one. When you want navigation, Heineken’s promotional web site suggests that you just textual content your pals for instructions. You may also play Snake in a nod to HMD’s Nokia license. And as soon as once more, translucent tech is within the information. Name it a comeback.
The Boring Cellphone will probably be obtainable by means of social media giveaways within the UK, with different markets to comply with later within the 12 months. And when you don’t occur to win one, you’ll be capable of obtain an app that “turns smartphones boring” beginning in June. Enroll on Heineken’s web site to remain on prime of all issues Boring Cellphone.
