Even for those who’ve by no means taken a puff from a vape in your life, you recognize about Juul. On the firm’s peak in 2018, its e-cigarette was one of the crucial recognizable shopper units on the planet, and Juul Labs was value $38 billion. Only a few quick years later, after being squeezed by authorities regulators and prohibition-minded anti-tobacco advocates, Juul’s valuation plummeted and its market share vaporized.
The story of Juul—and its 1000’s of imitators—is printed in Backfired: The Vaping Wars, a brand new nine-part podcast from Prologue Tasks. The present traces the historical past of e-cigarettes, nicotine vaporizers, and artificial nicotine by following the paths of Juul and its 1000’s of opponents because the vape corporations achieve public acceptance, battle for market share, and butt heads with authorities companies. It’s an interesting journey full of new reporting, so even for those who’ve learn and listened to every part about Juul and vaping, you’ll hear some surprising new info on this collection.
This week on Gadget Lab, we speak with Backfired’s hosts, Arielle Pardes and Leon Neyfakh.
Present Notes
Backfired is an Audible unique, so go to audible.com/backfired to pay attention. Additionally try Louise Matsakis’ story in regards to the subsequent era of low cost, unlawful vapes coming from China.
Suggestions
Arielle recommends Timeshifter’s Jet Lag App. Leon recommends the Yoto Participant for getting children into podcasts. Lauren recommends The Bee Sting, by Paul Murray. Mike recommends Subpar Pool, a sport by Holedown creator Martin Jonasson.
Arielle Pardes might be discovered on social media @pardesoteric. Leon Neyfakh is @leoncrawl. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the principle hotline at @GadgetLab. The present is produced by Boone Ashworth (@booneashworth). Our theme music is by Photo voltaic Keys.
How one can Hear
You’ll be able to at all times hearken to this week’s podcast by way of the audio participant on this web page, however if you wish to subscribe free of charge to get each episode, this is how:
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