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One of the best information of the day is the arduous half is already performed. A number of little tweaks and that content material is reaching extra individuals in additional locations. It’s bringing you extra site visitors. It’s positioning you as extra of an skilled.
Video
That is certainly one of my absolute favourite methods to repurpose content material. Individuals prefer to eat content material in several methods. Some prefer to learn. Some like to look at. Some prefer to hear. It’s possible you’ll discover you’ll be able to attain a completely new viewers by offering your weblog content material by way of a distinct means.
You’ll be able to create one thing scripted and edited to be uploaded to YouTube. Or, even higher, get your followers concerned. New reside streaming platforms like Blab, Periscope and Fb LIVE permit viewers to ask questions and supply suggestions in real-time. There’s no higher option to join together with your viewers. On Fb and Blab you may add the hyperlink to your weblog put up for these as properly.
I extremely advocate downloading the ultimate video from Blab, Periscope or Fb and repurposing it but once more on YouTube. It solely takes just a few seconds, so why not? Don’t overlook to hyperlink again to your weblog put up and/or embed the video in your website.
eBook
If in case you have an exceptionally prolonged put up, or a collection of posts on the identical matter, you could need to think about turning them into an eBook. It is a nice alternative for passive earnings as you may supply your eBook for $7 to $25 relying on the size and material. A service like Gumroad or e-junkie will make the gross sales course of and supply painless.
Decide-in Freebie
In case your eBook is a bit of on the shorter aspect, you may supply it as a free obtain to new electronic mail subscribers. I’ve additionally turned prolonged “101 methods to” sort posts into .pdf information and provided them as opt-in bonuses on the backside of these posts. Nobody goes to remain in your weblog lengthy sufficient to finish 101 duties. Make it accessible to take with them for later simply ensure you are getting their electronic mail handle in alternate.
Podcast
We already talked about video, however you may as well go for a strictly audio model of your standard posts as properly. And in the event you get on Blab in your video model, they ship you an audio file you may shortly flip right into a podcast model as properly.
Share Your Slides
If in case you have a tutorial put up, think about turning it into slides which might then be uploaded to SlideShare. Have your colours and textual content match your website. Don’t attempt to stuff your put up in its entirety into the slides. Simply the headings and some fast subheadings, then direct them again to your put up URL for the remainder of the knowledge with a powerful Name-to-Motion slide.
Infographic
I don’t imagine infographics have the pull and sharing energy as they as soon as did, however visible studying is large proper now. Infographics are good for the “scanners” amongst us. They will additionally work nice for repurposing tutorial or checklist posts. Canva has a template you should use in the event you aren’t loopy about graphic design.
Autoresponder
Readers come and go over time. There’s a good probability your readers in the present day have by no means seen the nice content material you printed 6, or 9, or 12 months in the past. If in case you have an extremely resourceful put up, or collection of posts on the same matter, think about making them a part of an autoresponder collection despatched to new electronic mail subscribers.
Autoresponders can work in plenty of methods relying in your preferences and luxury stage together with your present publication service. It’s possible you’ll merely need to ship new subscribers a “welcome” electronic mail with an inventory of your best hits. You’ll be able to ship just a few put up suggestions with the subscriber freebie you promised or a day or two after they join.
You may also ship the put up in its entirety inside the electronic mail. I’ve an autoresponder collection like this that sends an in-depth put up on a number of work-from-home alternatives over the course of every week to sure subscribers. This may be a good way to monetize your emails in case your posts embrace affiliate hyperlinks. P.S. I take advantage of ConvertKit as my electronic mail publication service. They make these autoresponders and subscriber freebies a snap.
Develop on the Matter
In case your standard weblog put up is one thing that may be expanded on additional, you’ve got numerous choices. You’ll be able to replace the put up itself to incorporate the extra info turning it right into a invaluable business useful resource. If it was an inventory put up, you may break down every phase of the checklist into posts of their very own for publishing by yourself website or as visitor posts linking again to the unique.
Shorten It for Social Media
Your social media updates will not be restricted to your put up title. Think about pulling out quotes or small segments of your posts as a teaser when sharing on social media. You may also create photos together with your quotes for sharing.
Make It a Weblog Publish
Possibly you might be beginning out with a video or podcast. Rent a transcriptionist or Rev.com to transcribe the audio or video file into textual content you should use for a put up in your weblog. I prefer to embed the unique audio or video file within the put up as properly. This makes it a one-stop useful resource no matter how the customer likes to study.
Any time you repurpose your content material, ensure you are optimizing it for search with related key phrases and a catchy headline. You additionally need to ship it out by way of your social media channels. You by no means know who you’ll catch and when.
What are your favourite methods to repurpose weblog content material?
